Horlicks Women’s Plus Partners with Apollo Diagnostics to Raise Bone Health Awareness Amongst Women

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9 out of 10 women in India have a Vitamin D deficiency . Post the age of 30, bone density starts declining . This shows up as frequent aches and pains during regular activities – like prolonged standing, bending your knees, or lifting heavy items. If preventive action is not taken, it can lead to musculoskeletal pains, risk of fractures, and osteoporosis at old age. Vitamin D is critical in helping your bones absorb calcium, but unfortunately the deficiency in India is widespread with low awareness.

Horlicks Women’s Plus has partnered with Apollo Diagnostics to raise awareness around Vitamin D deficiency and bone health amongst women. The two have come together to raise awareness on bone health and drive the adoption of optimal nutrition, physical exercise, and regular screening. In the campaign, Horlicks Women’s Plus and Apollo Diagnostics have partnered to offer a Vitamin D test at special price of Rs.249/- for all the women over the age of 30 across Apollo Diagnostics in Chennai.

A well-balanced diet, regular physical activity, and proper intake of key bone nutrients like Vitamin D, Calcium and Vitamin K2 are key to bone wellness. Horlicks Women’s Plus is clinically proven4 to help improve bone strength in 6 months, as it contains 100% RDA of Calcium, Vitamin D and Vitamin K2 .